Growth marketer · San Francisco
A dinner in a villa, with a fire-eater between courses. That's where it started.
I'm Fede, a growth marketer. I grow programs and communities, and live events are one of the channels I love to use.
It started with dinners in Italian villas, with a fire-eater between courses. Now it is acceleration programs in San Francisco. The venues changed and the job evolved, but the drive is the one I started with: get the right people in the room, then give them a reason to stay, to come back, and to feel part of something.
Start with where I am now. The backstory comes after.
Growth Marketing
Acceleration programs for Italian startups, scaleups and executives landing in Silicon Valley. Every program is weeks of events: pitch nights, shark tanks, hackathons, workshops, booths, mentor sessions and days out across the Bay. Fifteen programs a year, run by seven people. I bring the audience and make sure the event happens.
Every photo above sits on top of a funnel. These are the results since 2025.
In-person startup and executive programs a year, run by a team of seven.
Selected senior mentors and founder alumni I manage and activate.
Industry-matched registrants sourced with no paid budget.
On-site attendance after I rebuilt the invite-to-show funnel.
More sign-ups per event from the same multi-touch funnel.
Per program, after I automated the marketing ops behind each cycle.
I check the data at every step and change the plan when it tells me to. This is the playbook behind a typical INNOVIT event.
I start with the companies in the program: what they need, who they need to meet, which deals or partners would move them forward. That decides the guest list. Sending invites is easy; picking the right people takes business sense, and it shapes everything after.
Tailored, multichannel outreach by vertical: email, LinkedIn, Luma and partners. A new audience for every program, matched by industry.
Usually around 80 registered. I read the numbers and decide: push harder or switch tactics. Approvals start here, selected by industry and interest tags.
Email boost, Luma outreach and LinkedIn push. Recheck the approved list against the room we want.
Run of show and on-site activations, then the part that matters most: introductions. I connect founders with the mentors, investors and partners they came for, and invite the right guests to join the mentor community on the spot.
Follow-ups go out within days. Strong matches become mentors, return for the next event or subscribe to the calendar. Structured client feedback on every phase feeds the next program and the team selling it. This is where an event turns into pipeline.
No outreach tool budget, so I built one. These systems let a small team run more events without adding people.
I built a system that learns each program from its brief. It writes in INNOVIT's voice or in each private client's voice, knows their process and who has to approve what, and turns it into personalized invites and social posts. Built with zero budget.
I automated the marketing ops behind each program cycle. Per-program workload dropped by about half and a team of seven went from 10 to 15 programs a year.
I rebuilt tracking from near-zero so most registrations now carry a source. Channel performance became measurable for the first time.
Every format has its own audience and its own failure point. I've handled comms, vendors, sponsors, run of show and moderation across all of these. Hover a row to see one.
I document the rooms I run, so the event keeps working after it's over: for sponsors, for next year's attendees, and for the people selling it.
The 2025 film helped them raise more, add sponsors and turn free booth guests into paying clients. They came back in 2026 with a bigger budget.
Watch the 2026 film ↗
Three days with global business leaders at a private villa. Quiet, elegant, built for the people who were in it.
Watch ↗
A startup night at Convex, cut fast and fun for social.
Watch ↗A business school career office in San Francisco, and before that a dinner company of my own in Italy. Same instinct, smaller budgets.
Marketing Specialist, Career Office
Two audiences in the same room. Students who needed a job, employers who needed the right people. Hackathons, panels, career days, employer discovery, mock interviews, pitch finals. More than thirty of them. The hard part was getting both sides to show up on the same day, in the same place, with the same goal.
Founder
We threw dinners in places you do not normally get to eat and put a show in the middle of them. Four cities, seven venues, around 550 people a night. I ran the P&L, budget & sponsors, and a team of twenty.
At the end of an INNOVIT program we ask people for a single word about the experience. This is one of them.
Behind each picture there is a budget, a run of show, a floor plan, vendors and sponsors to manage, weeks of outreach, and the automations I built so all of it could happen at scale. I do that part so I get to see this part: people walking out of a room impacted by my work.
